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Article: MTV nets to test home shopping. (MTV Networks Inc.)
- Article from:
- Multichannel News
- Article date:
- January 31, 1994
- Author:
CopyrightCOPYRIGHT 1994 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- MTV Networks last week announced that it would test home shopping programming on its MTV, VH-1 and Nick at Nite networks for the possible launch of a separate home-shopping channel in the first quarter of 1995.
The announcement follows last week's reports that Time Warner Inc. and Sony Entertainment Corp. are leading a consortium of record companies to look at starting a series of music video channels around the world that would compete with MTV. Those channels all could have a home shopping component.
Previously, Tele-Communications Inc. announced a joint venture with German record company Bertelsmann Music Group to create a music video/home ...