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Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education.(Book review)

SHAKESPEARE, EINSTEIN, AND THE BOTTOM LINE: THE MARKETING OF HIGHER EDUCATION

By David Kirp. Harvard University Press, 2004

"For better or worse--for better and worse, really--American higher education is being transformed by both the power and the ethic of the marketplace." So David Kirp summarizes the issue examined in his enthralling multi-case critique of the role of money in U.S. higher education. And, it is the "worse" results of the marketing of higher learning that receive nearly all of the attention in this book's numerous and elegantly written narratives. Ultimately for Kirp, it is the demise of academe's stewardship of the public good that marks the ...

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