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Article: Media: Inside Information - Vertical search engines offer targeted SEO opportunity.(Search engine optimization)
- Article from:
- PR Week (US)
- Article date:
- September 18, 2006
CopyrightCOPYRIGHT 2006 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Search engine optimization (SEO) is already something all PR pros need to consider bringing to the table on a more regular basis because of its ability to put clients in front of very targeted markets, demographics, and even online communities. However, SEO pros say working with vertical search engines, such as business.com, teenja.com, kayak.com, and simplyhired.com, can be even more effective.
Michael Marshall, VP of technology and cofounder of Internet marketing company Fortune Interactive, says aside from the ability to target a very specific market that's interested in what your client is offering, vertical search engines are even more targeted and easier to ...