Article: A local, lucrative Alley.

Byline: Kimberly Pierceall

Sep. 17--Before Wal-Mart, Target, Cost Plus or Pier 1 Imports arrived in the Coachella Valley, would-be home decorators and gift-seekers shopped at The Alley inside the Palm Springs Mall.

More than 30 years later, the family-owned retail outfit named for its first cramped, brick-lined space in Palm Springs has seven locations currently in Riverside, San Bernardino and Orange counties and manages to stay unique among the retail titans now in town.

"We have things that would appeal to someone driving in a Yugo as well as someone in a Rolls-Royce," said Will Marek, 50, The Alley's president, who spends at least a month ...

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