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Article: Firm hangs hat on fair trade: Former Lands' End executives offer 'style with a conscience'.
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- September 19, 2006
CopyrightCOPYRIGHT 2006 The Milwaukee Journal Sentinel. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Doris Hajewski
Sep. 19--Four former Lands' End executives today launched a new online and catalog apparel business that markets clothing with a claim of fair trade practices. The new company is called Fair Indigo, and it's based in Middleton. Its marketing tagline is "style with a conscience." The company will open its first store at the Hilldale mall in Madison on Nov. 1, and it expects to expand with four to five stores per year, starting in 2008. The company is headed by Bill Bass, who ran Lands' End's online business. Bass stayed with Lands' End after the company's sale to Sears but left after Sears was sold to Kmart.
Bass' ...
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Article: FAIR INDIGO STORE PLANS DONATION DAY.(BUSINESS)
Wisconsin State Journal (Madison, WI);
May 8, 2008 ;
666 words
... ... Byline: State Journal staff, wires FAIR TRADE In recognition of World Fair Trade Day on Saturday, Fair Indigo will donate the entire day's ... minimum wage. Based in Middleton, Fair Indigo is a fair-trade clothing and accessories brand ...
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