Article: O Oscar, an Oscar de la Renta Company, to Launch as an Exclusive Better Women's Sportswear Collection at Macy's for Spring 2007.

NEW YORK, Sept. 19 /PRNewswire-FirstCall/ -- Oscar de la Renta, Ltd., Federated Department Stores, Inc. , and Kellwood Company , announced today an agreement to launch O Oscar as a better women's sportswear collection exclusively at Macy's for Spring 2007.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060919/NYTU095LOGO )

"This exclusive collaboration between Macy's, Oscar de la Renta and Kellwood on the new O Oscar line is an excellent example of what will draw new customers to our stores," said Terry Lundgren, Federated's chairman, president and chief executive officer. "It is great product from one of the most recognized and talented designers in the ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!