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Article: Navitar Finds New Niche for Projection Lenses in the Digital Signage Market.
- Article from:
- Business Wire
- Article date:
- September 19, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ROCHESTER, N.Y. -- As competition among brands continually increases, retailers and advertisers are seeking new innovative ways to reach and influence customers. Retail in-store digital signage displays with dynamic, eye-catching images promoting products and services on walls, windows, and screens, are the hot new advertising trend.
Navitar, Inc., a manufacturer of superior quality high resolution projection lenses for the LCD and DLP digital projection market, has seen an increase in business as a result of this new marketing concept. The new projector and screen approach to digital signage has their sales network quite busy.
"The concept of digital ...