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Article: Jimmy Dean Continues to Spread Sunshine across the United States with Happy Breakfast Advertising Campaign; ``The Sun'' Will Again Star in Advertising Initiative and is Joined by Fellow Celestial Body, ``The Moon,'' and Colleague, ``The Cloud''.
- Article from:
- Business Wire
- Article date:
- September 19, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DOWNERS GROVE, Ill. -- Jimmy Dean (www.jimmydean.com), America's favorite choice for breakfast, announced today its continued relationship with breakfast enthusiast "The Sun" for its "Happy Breakfast" campaign. Since it was first launched in September 2005, the new initiative, which continues to celebrate that every great day begins with Jimmy Dean, features both "The Sun" and two of his friends and colleagues, "The Moon" and "The Cloud."
The next generation of the "Happy Breakfast" campaign, which launches in mid-September, will continue to reinforce Jimmy Dean as the traditional breakfast experience for families and on-the-go consumers. In addition, the ...