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Article: Boomers at 60: Lifestyle Changes and Economic Status Challenge Marketers.
- Article from:
- PR Newswire
- Article date:
- September 20, 2006
CopyrightCOPYRIGHT 2006 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Baby Boomer Conference Speakers Highlight Attitudes, Trends and Impacts of Unique Generation
GLENVIEW, Ill., Sept. 20 /PRNewswire/ -- With Boomers turning 60 and estimated to account for a third of U.S. economic activity, marketers are scrambling to target this unique demographic. To help organizations understand the changing needs and harness the purchasing power of this nearly- silver generation, BEYOND THE BOOMERS: The Transition Years(TM), a day-long marketing conference, is being convened October 20, 2006 at Chicago's Hilton Towers Hotel.
The conference showcases nationally recognized Baby Boomer researchers -- including Matt Thornhill ...