Article: There.com Provides Development Support for MTV Networks' New Virtual World, 'Virtual Laguna Beach'.

World Represents First Use of Social Virtual World Experience to Extend MTV Networks' Engagement with Fans of the Hit MTV Series Laguna Beach

SAN MATEO, Calif., Sept. 20 /PRNewswire/ -- There.com parent company Makena Technologies announced today that it is serving as the lead developer for MTV Networks' "Virtual Laguna Beach," the new 3D social virtual world based on the hit MTV reality show Laguna Beach. The online spinoff, now live at http://www.vlb.there.com/ , is the first large-scale social virtual world for the entertainment company.

MTV Networks' selection of Makena reflects the advanced technology platform and user-friendly interactive ...

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