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Article: Private label tea to brand your business: as part of an ongoing series, this report will debunk the numerous concerns pertaining to private label tea and finally put to rest whether such a program is right for your business.(cup Service)
- Article from:
- Tea & Coffee Trade Journal
- Article date:
- August 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Lockwood Trade Journal Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A SIGNATURE TEA BRAND is a powerful image that can add a defined value to your company, product, or service. Once staggering behind the specialty coffee market, tea is now booming in popularity as small business owners are realizing the power of branding their unique look through a private label. To capitalize on these trends companies are no longer carrying established name brands but employing custom labels and packages to create an exclusive private label. A successful private label system can not only provide numerous marketing and sales benefits by increasing your client base through product awareness but signify your brand as an exclusive product that can bring in a ...
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... ... and tea, and are changing the private label sector with a very powerful ... largest independently owned private label tea packer in the U.S. They operate ... also notes that when packing a private label tea for their customers, "We adhere ...
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