Article: QSR vs. coffee house franchise success: the world of quick service restaurants, or QSR as industry insiders like to say, is a very specialized area of the retail business. Where else does a business procure inventory, process, package and sell its products all under one roof?(Franchising)

The specialty coffee industry is run under a similar business model, which is that of QSR, and with nearly all the same economic variables impacting the business. Yet the customer experience feels very different in a coffee house than it does in a McDonald's, Wendy's or a Pizza Hut. Even the "fast casual" players like Baja Fresh and Rubio's feel and operate differently than a coffee house.

What are some of the other basic differences between a QSR franchise and coffee house franchise? And, as a potential franchisee, do these differences matter? Also, would there be any operational barriers to a QSR franchisee if he/she wanted to become a coffee house franchisee? ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!