Article: Nielsen Mobile Adds Verizon Wireless as Mobile Entertainment Sales Data Provider.

BASKING RIDGE, N.J. & WHITE PLAINS, N.Y. -- Nielsen Mobile, a division of Nielsen Entertainment, and Verizon Wireless, the nation's leading wireless provider, announced today that Verizon Wireless will provide weekly ring tones, Ringback Tones, and full-length over-the-air music download sales data for Nielsen Mobile's comprehensive point of sales tracking services. Individual customer information will not be shared with Nielsen Mobile.

Nielsen Mobile compiles data from wireless carriers, aggregators and other mobile entertainment retailers. Inaugurated in January of 2005, Nielsen Mobile is one of the latest additions to Nielsen Entertainment's portfolio of ...

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