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Article: HP Hood Signs Red Sox Center Fielder Coco Crisp as Spokesman; Partnership Teams New England's Top Dairy Company with Up-And-Coming Player And Deepens Hood's Ties to the Boston Red Sox.
- Article from:
- Business Wire
- Article date:
- September 21, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHELSEA, Mass. -- HP Hood, New England's leading dairy products company, announced today that it has signed an agreement with Boston Red Sox center fielder Coco Crisp to serve as a spokesman. The partnership opens the door for Hood to tap Crisp for a variety of promotional and advertising opportunities in support of the company's products and charitable programs.
"We're thrilled to welcome Coco to the Hood family," said HP Hood Vice President of Marketing Barry Boehme. "Fans, especially kids, have really connected with him during his first season with the Red Sox, and Coco's enthusiasm and positive, approachable style make him an ideal ambassador for Hood in New ...