Article: SNAKES & LADDERS; It's a steep climb from making cat-food commercials to creating the serpentine hit of the summer, Snakes on a Plane. Leila Roberts asks its English It-Boy producer George Waud how he became king of the Hollywood vipers' nest.

Byline: LEILA ROBERTS

Snakes on a Plane, described variously as 'a byword for pure, high-concept Hollywood pulp' and 'not so much a movie as an exercise in web marketing', was the unlikely hit of the summer.

Unremittingly brash, the film, which does just what it says on the tin (there are snakes, and they're on a plane), is about as American as cinema gets. How surprising then to discover that the man behind it is George Waud, the executive producer of SoaP (as it's known), and one of the most quintessentially English men you could meet.

George, 39, was born and bred in Chelsea, attended Harrow and then took a degree in fine art at University ...

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