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Article: Hotel runs with sports idea: Holiday Inn, Sporting News team up to create bar with broadcasts, brand recognition.
- Article from:
- The Dallas Morning News (Dallas, TX)
- Article date:
- September 23, 2006
CopyrightCOPYRIGHT 2006 The Dallas Morning News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Suzanne Marta
Sep. 23--Aiming to reach younger business travelers, Holiday Inns and Resorts is betting on sports. The nation's oldest hotel chain has teamed with the Sporting News , a venerable sports media brand, to create a prototype sports bar at the Holiday Inn Select at Dallas Love Field. Holiday Inn officials hope they'll be able to expand the Sporting News Grill, which they unveiled this week, across their chain. Their goal is to boost revenue by persuading more guests to dine in.
Jeremy Millar, the hotel's general manager, said the new restaurant offers a "fun, social and dynamic atmosphere." Food and beverage sales are a big ...