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Article: LAY'S POTATO CHIPS AND K.C. MASTERPIECE BARBECUE SAUCE TEAM UP TO LAUNCH NEW BARBECUE POTATO CHIP
- Article from:
- PR Newswire
- Article date:
- April 27, 1994
CopyrightCOPYRIGHT 1994 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IN-STORE DISPLAYS FEATURE "THE FLINTSTONES" CARTOON CHARACTERS
PLANO, Texas, April 27 /PRNewswire/ -- Frito-Lay, Inc. and K.C. Masterpiece Original brand Barbecue Sauce announced today the launch of Lay's K.C. Masterpiece brand Barbecue Flavor Potato Chips, marking the first time America's favorite potato chip has entered into a co-branding agreement.
"We have combined the quality you've grown to expect in Lay's with the popular taste of K.C. Masterpiece(R) Barbecue Sauce in creating this highly-flavorful potato chip," said Steve Sears, Director of Potato Chips for Frito-Lay. "This delicious combination translates into a product that fits perfectly with the outdoor ...