Article: Dyeing to get it right: innovation and ingredient technology in hair color products help bring enhanced quality and the latest trends to everyday consumers and burgeoning markets.(GLOBAL report / hair care)

EXECUTIVE SUMMARY

* LASTING IMPRESSIONS

Glazing and post-color treatment products represent a potential area of growth in the hair color segment.

* LOOKING NATURAL

Consumers have become selective in choosing natural-looking colors in the right tone.

* SENSORY BENEFITS

Consumers are looking for more than longer-lasting color and easier-to-use products.

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