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Article: Paradigm shift for India's hair care: the growing purchasing power of India's consumers, combined with trend and product awareness, have created a burgeoning market for hair care products.(GLOBAL report: hair care)
- Article from:
- Global Cosmetic Industry
- Article date:
- September 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Allured Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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EXECUTIVE SUMMARY
* THE SHIFT
The hair care market in India is going through a major paradigm shift, and the change is evident by consumer behavior and the speed at which marketers are introducing new product categories and services.
* CHANGING CONSUMER BEHAVIOR
Since 2000, the hair care usage patterns have been changing, resulting in an impressive growth rate for the hair care industry. There is increased awareness among all levels of consumers, and mate consumers also have evolved as a category
* HAIR COSMETICS MARKET
The Indian hair cosmetics market is one segment where the traditional hair treatments sell as much ...