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Article: Learning from Failure.(International Business Machines Corp.)(Microsoft Xbox)
- Article from:
- Design News
- Article date:
- September 25, 2006
- Author:
CopyrightCOPYRIGHT 2006 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Dean Takahashi
The inside story on how IBM out-foxed Intel with the Xbox 360
Learning from failure is a hallmark of the technology business. Nick Baker, a 37-year-old system architect at Microsoft, knows that well. A British transplant at the software giant's Silicon Valley campus, he went from failed project to failed project in his career. He worked on such dogs as Apple Computer's defunct video card business, 3DO's failed game consoles, a chip startup that screwed up a deal with Nintendo, the never-successful WebTV and Microsoft's canceled Ultimate TV satellite TV recorder.
But Baker finally has a hot seller with the Xbox 360, Microsoft's ...