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Article: Visa-Amex fight is more than fun and games. (Visa International, American Express Co. advertising competition at 1994 Winter Olympic Games)
- Article from:
- American Banker
- Article date:
- March 11, 1994
- Author:
CopyrightCOPYRIGHT 1994 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The advertising war between American Express and Visa, played out most recently during television breaks in the Winter Olympic Games, descended at times into low comedy.
In a classic case of "We said, they said," Visa during the Lillehammer games accused American Express of "ambush marketing" - an attack against Visa's exclusive Olympic sponsorship rights. American Express countered by saying Visa's advertising misled consumers.
To Square Off in May
But the stakes are so high - adding - adding up to millions of dollars of advertising expenditures, and ultimately profits and market shares - that the companies periodically end up in court. ...