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Article: PROFILE: Why Marco is 'talking the walk'.(Marco Scognamiglio)(Narrative biography)
- Article from:
- Precision Marketing
- Article date:
- September 22, 2006
- Author:
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Marco Scognamiglio WWAV's boss is upbeat about the group's future prospects, believing it has learnt its lessons and has a better team in place to drive the agency forward
Sara Kimberley
The chief executive of one of the UK's major direct marketing groups has a confession: he is a very restless person. It is rather ironic, then, that Marco Scognamiglio has spent most of his 20 years in direct marketing at WWAV Rapp Collins, which this year celebrates its 25th anniversary.
Promoted this week to chief executive of the whole group - including WWAV London, Edinburgh, Leeds and Bristol, in addition to WWAV Media, Zalpha, Identex and HLB - he ...