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CONVERSE BY JOHN VARVATOS DEBUTS ADS; TIED TO APPAREL LAUNCH, CAMPAIGN FEATURES EMERGING ARTISTS AND MUSICIANS UNDER THE "GET CHUCKED" TAGLINE.
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Daily News Record
- Article date:
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September 18, 2006
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Copyright informationCOPYRIGHT 2006 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: DAVID LIPKE
NEW YORK - Converse is supporting the retail launch of the first Converse by John Varvatos apparel collection this fall with a big-budget advertising push in print and outdoors. Conceived with the winking, suggestive tagline of "Get Chucked," referring to the brand's iconic Chuck Taylor sneakers, the campaign breaks this month in over 15 magazines and on bus shelters, urban panels and wild postings in New York.
Additionally, a double billboard has gone up on the corner of Broadway and Grand Street in New York's Soho district.
The campaign stars young, emerging musicians and artists-such as Adam Gerard of The Young Lords and sculptor Boyd ...
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