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Article: Waiting for digital photography.
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- March 1, 1994
- Author:
CopyrightCOPYRIGHT 1994 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Nobody doubts the potential of digital photography--just listen to an executive at a recent industry conclave on the subject: "Portable digital cameras are poised to take photography to a whole new level," says Rajiv Mehta, a marketing manager with Apple Computer. "Like the first Kodak Brownie introduced a hundred years ago," Mehta continues, "the digital camera will reach out to an entirely new group of users."
Why the interest in going digital? The answer is economic. Digital imaging is going to save publishers big dollars. Jerome Skapof, executive vice president/sales of Kanimage, says that by "using a digital camera, we can demonstrate a 66 percent gain in ...