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Article: Kenyan wine firm updates logo. (Kenya Wine Agencies Ltd.)
- Article from:
- African Business
- Article date:
- March 1, 1994
CopyrightCOPYRIGHT 1994 IC Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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One of Kenya's oldest names in the drinks industry - Kenya Wine Agencies Limited (Kwal) - is modernising its company logo to focus on the acronym by which it is already widely known: KWAL.
"Kwal is what we are commonly called within the industry," explains Kwal Managing Director Paul Chemng'orem, "and so it seemed only natural to adapt our company logo, which anyway included these letters, to match what we are called by our customers."
Kwal in 1994 is a very different company from the one it was in 1969 when it was formed. "As its registered name implies, Kenya Wine Agencies Limited was solely an importer of wines and spirits, accumulating under one ...