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Article: Starbucks: metaphor for specialty coffee. (Company Profile)
- Article from:
- Tea & Coffee Trade Journal
- Article date:
- February 1, 1994
- Author:
CopyrightCOPYRIGHT 1994 Lockwood Trade Journal Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The dawn of the 1970's was the awn of the specialty coffee age. By the end of the decade, America's coffee cuisine would forever be changed. The changes were imperceptible then, but by the 1990's they had rocked the continent's senses. Nowhere was the change more dynamic than in Seattle, Washington, and nowhere was the vehicle of change so dynamic as at Starbucks.
The story that follows is the story of three young men from Seattle but it might be the story of any young fellows with spirit, a love of good coffee, and guts. It could be the story of George Howell in Boston, Jim Cone in Minneapolis, Grady Saunders in Juneau, Alaska, Timothy Snellgrove in Toronto, ...
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