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Article: STRATEGIC PLAY - DOMINO'S PIZZA: Made to order.(Domino's Pizza Group Ltd.)(Company overview)
- Article from:
- New Media Age
- Article date:
- September 28, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Domino's Pizza has made a virtue of focusing on one function, delivering pizzas, while diversifying which channels it uses. Will Cooper examines the secrets of its success
Domino's Pizza will be 50 years old in 2010. Yet for a company fast approaching its half-century, it's doing as much as it can to stay as fresh as the pizza it produces. It has fully embraced the digital sphere, with pioneering work in online ordering and red-button services. However, it has always remained loyal to its original goal: to deliver pizzas.
Much of this has been down to the fact that, ever since Domino's first store opened in Ypsilanti, Michigan in 1960, it has only ...