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Article: The right balance: facing a backlash from a newly health-focused consumer public, ice cream makers struggle to keep their products relevant.(Ice Cream & Frozen Desserts)
- Article from:
- Dairy Field
- Article date:
- August 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Smack dab in the middle of the second record-breaking heat wave in just as many years, ice cream makers are scratching their heads. Long viewed as a summer family favorite, ice cream just can't seem to get out of the stable these days, despite the intense heat.
While one might expect to see overheated consumers cooling off by indulging in a pint of their favorite flavor, category sales remain flatter than flat for the second year in a row.
According to Chicago-based Information Resources Inc. (IRI), dollar sales of ice cream in supermarkets, drug stores and mass merchandisers, excluding Wal-Mart, fell 0.9 percent during the 52-week period ending June 18, ...