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Article: Private view.(analysis of simplicity, Versanail etc )
- Article from:
- Medical Marketing & Media
- Article date:
- September 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ahh, simplicity: The Holy Grail. What every great creative team fights for. So many ads start towards simplicity, only to get lost. The ads here clearly had potential. Sure, it's easier to critique the final product than make it yourself. But hey, that's what I've been asked to do.
* Versanail
A tough message with a lot of objectives. The photography did a good job of keeping a classic, artistic studio feel. But I hate that such careful photography and retouching is interrupted by typography. By putting all those color boxes in the ad, there was no place left to put the headline. This is just doing too much on one page; simply move the headline and ...
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Article: Private view.(review of drug advertising)
Medical Marketing & Media;
April 1, 2005 ;
700+ words
... ... Agency: Grey Worldwide Creative director/copywriter: Lulu Abrams ... director: Lori Roberts PRIVATE VIEW: Each month, an industry creative director reviews pieces of medical ... more information about Private View, or to volunteer as ...
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