Article: Xbox 360 ups the ante; New Microsoft console set to wow gaming world.(News)

BYLINE: Kuben Chetty

Step aside Playstation 2, a new player in the battle for the home gaming console has emerged with Friday night's launch of the Xbox 360.

Xbox 360, an entertainment and gaming system from Microsoft was unveiled at Midnight at RAGE, the gaming and entertainment Expo held at the Coca Cola Dome in Northgate.

Local celebrities, Microsoft EMEA representatives and media were among the 360 VIP guests that attended the launch event.

"The initial reaction of the South African public has been overwhelmingly positive," said Cindy White, Xbox Group marketing manager.

"Xbox 360 leads interactive entertainment, and has brought the industry's best ...

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