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Article: Denver-based firm carves out niche in interactive TV advertising.
- Article from:
- The Denver Post (Denver, CO)
- Article date:
- October 4, 2006
CopyrightCOPYRIGHT 2006 The Denver Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Kimberly S. Johnson
Oct. 4--When the Denver Broncos play the Baltimore Ravens on Monday night, fans watching the game on Dish Network will be able to shop from the couch using their remote control.
Using technology developed by Denver-based The Media Group, viewers can buy a selection of Reebok NFL team jerseys featured on TV commercials.
"We're generating a lot of interest and reaching critical mass," said Mark Hill, president of The Media Group, or TMG. "We've got the attention of Reebok, and other (companies) are standing in line." Interactive TV advertising is fast becoming a way for companies to hawk their products in a world ...