Article: Cattle call may stay: Results mixed in Southwest's try at assigned seating.

Byline: Meredith Cohn

Oct. 6--DULLES, Va. -- Southwest Airlines' chief said yesterday that a summer experiment in assigning seats yielded mixed results and more research is needed to decide whether the carrier can -- and should -- abandon its distinctive first-come, first-served seating. Southwest remains the only major airline that does not assign seats in advance on its flights. The airline began testing assignments in July on some flights from San Diego, a move that delighted many passengers and aviation analysts but disappointed die-hard supporters of the cattle call.

Officials assigned the seats at the airport through Labor Day and used several ...

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