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Article: McManus: Dead Heat in News Race; 'CBS Evening News' Makes Gains Despite Settling Ratings.(TV Currents)
- Article from:
- TelevisionWeek
- Article date:
- October 2, 2006
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Michele Greppi
Nearly a month into Katie Couric's run as anchor of "CBS Evening News,'' the nightly broadcast is not flying as high as it was during its first heady week. But for CBS News and Sports President Sean McManus, it is riding higher and proving more competitive at this point than he expected.
Preliminary national data from Nielsen Media Research for the first three days of last week showed that "Evening News'' slipped back into third place in the competition for total viewership after three weeks of decline in that category.
After averaging 10.2 million viewers during the week of her Sept. 5 debut on CBS, Ms. Couric was ...