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Use it or lose it.(Ashworth Inc.)

Byline: BRIAN ANDERSON

While October means falling leaves, football, fall temperatures and Halloween to the general public, it means holiday gift season to the promotional products distributor.

This is not the time of year for business as usual. Shifting gears to push holiday gift programs presents a tremendous opportunity to PPDs, and many of you can make your years with an October (and November) full of holiday orders.

Kellie Claudio, national corporate sales manager for Ashworth, speaks to the heart of the matter in this month's holiday gift feature, beginning on page 24, when she points out what a key time of year holiday gift season is, thanks to forced ...

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