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the buzz.(clothing industry)
- Article from:
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Wearables Business
- Article date:
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October 1, 2006
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Copyright informationCOPYRIGHT 2006 Prism Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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"alo" is the name of Bella's much-anticipated new line of men's and women's activewear, set to be in stock at Bella wholesale suppliers on Jan. 1. The line made its public debut at the Imprints Wholesale Open House in Denver on Sept. 8, where Bella staffers kept busy showing the nearly three-dozen alo styles to hundreds of open house attendees. The alo line marks a major departure for Bella, best known for its women's activewear. While the L.A.-based supplier has the "Bella Baby" line and the "Canvas" label for men, the alo line is a performance activewear lifestyle brand featuring everything from sport bras and tanks to technical outerwear vests. The majority of ...