Magazine article from our research archive:

SRC Hyperception, FiberLok engineer game-winning drive for DIRECTV's NFL promotion.

FT. COLLINS, Colo. - DIRECTV, the nation's largest provider of digital television services, wanted to promote its popular NFL Sunday Ticket [superscript][TM] Superfan package in a big way - put oversized 6x8-inch NFL Sunday Ticket logos on the uniform shirts of 13,500 home-service installers from July-November 2006.

But with limited time to get the shirts ready, DIRECTV needed a miracle play to pull off the promotion and stay within budget. With time running out, two Colorado companies - SRC Hyperception and FiberLok - entered the game and secured the win.

Final result: 13,500 shirts fiber-printed in less than a week, shipped on time and without any wasted or damaged ...

Related newspaper, magazine, and journal articles:

See all results. Or, try our Advanced Search.

Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 60 million articles! Access over 3,500 publications with a FREE trial!