Byline: Danielle Andrus
We've always heard it's the thought that counts when giving or receiving gifts. Granted this phrase usually accompanies grandma's latest hand-knitted atrocity, but it is especially apt in the promotional apparel market.
Holiday gifts show a company's appreciation for its customers' business, for vendor partnerships or for employees' efforts, and the holiday season is the perfect time to spread goodwill and cheer. But just passing out some T-shirts is not enough. A company that appreciates its customers enough to offer a holiday gift is likely to keep those customers, but the company that makes the extra effort to actually package the gift as ...