Article: TOMMY HILFIGER ENTERS PARIS WITH RUE SAINT HONOR SHOP.(Tommy Hilfiger Corp. opened shop at Paris)

Byline: Emilie Marsh

Tommy Hilfiger has raised its red, white and blue flag in the middle of Paris Fashion Week with its first French flagship.

The 5,200-square-foot Paris unit, which opens today at 368 Rue Saint Honor, is the brand's first freestanding retail foray into France, where it hopes its tailored fashions, classic sportswear and iconic American style will strike a chord with its growing European clientele. The firm, now based in Amsterdam, also recently opened flagships in Florence and Milan.

Saint Honor is proving to be a coveted location for American fashion brands. Brooks Brothers opened its flagship just down the block earlier ...

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