Article: ROCKIN' ROLE: BON JOVI TO FRONT KENNETH COLE SCENT.(Jon Bon Jovi)

Byline: Julie Naughton

Jon Bon Jovi has five words to say to friend Kenneth Cole regarding his fall projects: I'll be there for you.

Bon Jovi is the face for Cole's newest men's fragrance, RSVP, and is designing a limited-edition men's and women's jacket collection for Cole, both of which will benefit charities that work with the homeless.

"I've been the co-owner of an arena football team [Philadelphia Soul] for years, and all of our efforts are based in the community and giving back through a variety of charities," said Bon Jovi during an interview Tuesday at the ad shoot for RSVP. Through the team, more than $1 million has been given to ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!