Article: Cashing in on concerts a gamble in local market.

Byline: Jennifer Avilla

Oct. 10--Two concerts. Two venues. Two nights. But attendance at Beaumont's past weekend music events was drastically different. At Ford Park, Dog Jam '06 had the most successful year ever with more than 12,000 in attendance at the music festival Friday. A night later at the Beaumont Civic Center, half of the 6,500 seats were empty at the Superstars Live Tour of American Idol artists, who were part of the nation's top-rated television show that attracts millions of fans. But the low attendance at the American Idol concert probably won't hurt the civic center's draw for future events because shows will consider the act itself and ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!