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Target is catching up to Wal-Mart.(RETAILING)(Target Corp.)(Brief article)

TARGET IS THE SECOND MOST-shopped retailer in the U.S., trailing only Wal-Mart, although it hasn't figured out how to market food in a way that draws shoppers in frequently.

That's the assessment of ShopperScape research conducted by Retail Forward, a Columbus, Ohio-based consulting and market research firm. While Target is building strong loyalty among shoppers with its cheap chic fashion apparel and homegoods offerings, "just 8 percent of primary household shoppers make a weekly trip to Target versus 32 percent for Wal-Mart," says Sandy Skrovan, a Retail Forward vice president and ...

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