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Article: Etihad Airways launches Rewards Program.(Tourism)
- Article from:
- Manila Bulletin
- Article date:
- October 11, 2006
CopyrightCOPYRIGHT 2006 Manila Bulletin Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Etihad Airways, the National Airline of the United Arab Emirates, recently launched the Etihad Guest program throughout its global network. This unique proposition that revolutionizes airline loyalty initiatives, echoes the airline's personalized and customer-focused approach to travel.
In the Philippines, Etihad Airways began implementing the Etihad Guest program through a product update orientation with selected travel agents recently held at the Mandarin Oriental Hotel. The event was hosted by Manuel Staerkle, Etihad Airways manager for Philippines. A similar activity for travel agents that are based in other major areas of Metro Manila is also planned.
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