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Article: The soul of a new magazine. (Launch Countdown)
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- March 15, 1994
- Author:
CopyrightCOPYRIGHT 1994 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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How well you define your magazine's editorial idea is central to how well you sell your title to investors.
In today's competitive marketplace, one crucial challenge entrepreneurs face is developing an editorial idea that will turn prospective readers, advertisers and investors into believers. Here are five steps to help you achieve that goal:
Articulate your editorial mission. Every new magazine must have an editorial vision or mission that defines what the magazine hopes to accomplish, and for whom. You're allowed to be grandiose. For example, you may want to publish a national-affairs magazine that has as its mission the advancement of First Amendment ...