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Article: The Jamie and Kate effect; Fruit ads send sales soaring tenfold while Moss handbag is a hit for Burberry.
- Article from:
- The Evening Standard (London, England)
- Article date:
- October 11, 2006
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Copyright informationCOPYRIGHT 2006 Solo Syndication Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: JIM ARMITAGE;JONATHAN PRYNN
THE enormous power of successful celebrity endorsements was revealed today as two of Britain's best-known retailers unveiled big sales boosts.
Fashion house Burberry said it had seen "extraordinary" demand for its handbags after Kate Moss carried one in an high-profile advertising campaign.
Meanwhile, Sainsbury's said Jamie Oliver's TV ads had increased by tenfold sales of featured fruit and vegetables.
Burberry announced a 23 per cent rise in sales in the first half of the year, fuelled by the "Kate Moss effect". The London-based firm said one of the most popular lines was the [pounds sterling]750 Manor handbag carried by ...
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