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Article: Burger heaven.(Editorial)
- Article from:
- Restaurants & Institutions
- Article date:
- October 15, 2006
- Author:
CopyrightCOPYRIGHT 2006 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Allison Perlik, Senior Editor
Toppings add panache, but the basis of burgers' appeal remains the comfort and simplicity of the classic union between beef and bun.
No menu item sells more briskly than burgers, a truth that seals their status as America's favorite meal. The ground-beef-and-bun combo has the deep devotion of consumers; add to that an adaptable formula of proteins, toppings and condiments and the sandwich hits on all cylinders. With so much to offer, it's easy to see why burger sales aren't holding steady but gaining ground.
"Fads come and go, but at the end of the day, people want their burgers and fries," says Aramark Corp. ...
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