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Article: IPod Deal Rocked TV's World; Disney's Anne Sweeney Tells How It Happened, and How Digital Media Changed the Landscape.(Interview)
- Article from:
- TelevisionWeek
- Article date:
- October 9, 2006
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: James Hibberd
In the summer of 2005, Apple Computer CEO Steve Jobs came to Disney-ABC Television Group President Anne Sweeney's Burbank office to show her a new device that he claimed would revolutionize the television industry.
The device was a beta model of the video iPod, and Mr. Jobs had pre-loaded the player with an episode of "Lost,'' according to Ms. Sweeney, who also serves as co-chair of Disney Media Networks. For a few hours, Mr. Jobs walked her through the features of the device and explained how shows could be promoted and sold on iTunes, just like music.
As Mr. Jobs demonstrated the iPod playing her hit show, Ms. Sweeney ...