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Article: Sports cabler on a 'Quest'.(ESPN to launch Primal Quest)(Brief article)
- Article from:
- Daily Variety
- Article date:
- September 20, 2006
- Author:
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Copyright informationCOPYRIGHT 2006 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ESPN will co-produce and televise "Primal Quest," a grueling 450-mile race across the Utah desert that leads to a $250,000 prize for the winning team.
Kicking off Oct. 9 on ESPN2 in primetime, "Quest" airs for four consecutive nights in a one-hour format, culminating on ABC with the crowning of the winner on Saturday, Oct. 14.
Ninety teams, each with four members, will start the race on foot with just maps and a compass. For the next 10 days, the rivals face extremes of temperature ranging from 25 degrees to 110 degrees as they climb ...
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