Article: Functional foods and intellectual property rights: the importance of an integrated approach.(Canada)

Functional foods are a relatively recent technology, but this form of innovation is almost daily increasing in marketplace importance. One author has stated that the growing importance of functional foods is due to the fact that, "it is estimated that the purchasing decisions of at least eighty percent of primary shoppers in America are influenced by the desire to manage and/or prevent a specific disease or condition, or to follow a doctors' advice." (1) These statistics show that the public is attracted to the promise of significant health benefits that functional foods may offer. These consumers want to optimize their health and may therefore be open to the utilization ...

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