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Article: South Carolina Federal Embraces 'Life Simplified' in Major Re-Branding Marketing Initiative.
- Article from:
- PR Newswire
- Article date:
- October 17, 2006
CopyrightCOPYRIGHT 2006 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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State's Largest Credit Union Also Announces New Web Site, Enhanced in Branch- Experience
CHARLESTON, S.C., Oct. 17 /PRNewswire/ -- South Carolina Federal Credit Union, the largest credit union in the state, announced today the launch of a major new re-branding initiative focused around the theme "Life Simplified."
The campaign includes an enhancement to the current South Carolina Federal brand identity and rollout of a series of television, radio, outdoor, online and print advertising that will run in all of its markets.
According to senior executives, the re-branding initiative is among the most important transformations the 70-year-old ...