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Article: New Zealand lamb back on TV. (television campaign to be revived for New Zealand lamb)
- Article from:
- Grocer
- Article date:
- March 19, 1994
CopyrightCOPYRIGHT 1994 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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"New Zealand lamb will benefit from a campaign that will capture people's imagination whilst building the brand's quality image", according to Brian McCarthy, advertising and promotions manager for the New Zealand Meat Producers Board, when the New Zealand meat industry announced their promotional plans for 1994, which will include a major campaign beginning in early April.
The campaign will again be using TV, with the successful advertising that uses a spoof New Zealand chef to tell the story about New Zealand lamb. Illustrating how New Zealand's climate creates lush green grass, that in turn produces consistently tender lamb, the advertising uses the brand's well ...